7UP Egypt Limited Edition Series: A Celebration of Egyptian Culture

PepsiCo Design & Innovation Teams Up with Artist Ghada Wali for a Unique Beverage Packaging

The 7UP Egypt Limited Edition series is more than just a beverage packaging design; it's a tribute to Egypt's rich cultural heritage. The design team at PepsiCo, in collaboration with Ghada Wali, sought to encapsulate various eras, themes, and styles of Egypt's identity in this project. The result is a series that not only quenches thirst but also stimulates a sense of pride and appreciation for all things Egyptian.

What sets this design apart is its celebration of originality and authenticity. The 7UP brand has always championed these values, and this campaign was a perfect opportunity to express them. By partnering with Ghada Wali, a local artist, PepsiCo was able to infuse the series with a genuine Egyptian spirit.

The 7UP Egypt Limited Edition series features four distinct illustrations. Each design is a unique blend of traditional Egyptian motifs and contemporary design elements. From a pop-art pharaoh adorned with bold lines and vibrant colors to modernized Egyptian trademark patterns, each illustration tells a story of Egypt's past and present.

Other designs in the series include an iconic cat with lotus flower embellishments, a symbol of Egypt's ancient civilization, and a tribute to the diverse and kitschy art found on Egyptian trucks. These designs not only make the product visually appealing but also create a connection between the consumer and Egypt's rich cultural heritage.

The 7UP Egypt Limited Edition Series was recognized for its innovative design approach with the Golden A' Packaging Design Award in 2019. This prestigious award is granted to creations that reflect outstanding design prowess and significantly impact the world with their desirable characteristics. The award is a testament to the design team's ability to create a product that is not only functional but also a piece of art.